In order to bring greater understanding, experience
and a "prepared mind" to our portfolio, we focus
on: lifestyle products, media/entertainment and
associated technologies. By focusing, we believe
we can contribute more deeply to the development
of winning companies.
A dual promotion of lifestyle products and media/entertainment
reflects our interest in generating global consumer
and cultural phenomena. Both lifestyle products
and entertainment depend on the effective promotion
of lifestyle preferences. We realize this co-dependency
in branding and unite these two sectors so that
they can utilize a shared base of expertise and
resources. This maximizes the commercial efficacy
of both sectors.
In practice this means that RVI will often launch
lifestyle products in conjunction with associated
media and entertainment. The result is a more
profound reinforcing of consumer demand. This
allows for the effective commercialization of
new cultural trends. Our interest in technology
extends insofar as it relates to our focus sectors.
We are interested in the technologies that are
changing the face of consumer products and entertainment.