Retail Ventures International (RVI) facilitates
the global commercialization of high potential
lifestyle products and media/entertainment.
RVI is a transnational venture development firm
for companies capable of inducing new global consumer
phenomena. Companies that fit our profile are
those that can promote blockbuster products behind
campaigns that compel lifestyle acceptance.
We concentrate on two transnational flows of venture
development. The first is between regions rich
in untapped skill and cultural assets and the
mainstream markets of the US/Japan. RVI assists
companies from these regions realize the potential
of their lifestyles as a global branding resource.
Our second flow of venture development is between
the US/Japan and new markets. RVI looks to assist
successful US and Japanese firms realize their
international growth objectives. We focus on firms
that will be accepted in diverse cultural contexts
to become truly global brands.
RVIs goal is to develop profitable companies with
pervasive international brand equity. By developing
these companies, we aim to create new trade and
cultural routes between "lifestyle rich" regions
and mainstream markets.